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<title>DeepIntent | The Power of Positive Outcomes</title>
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<div id="ad_slot_120_600" class="ad-slot-120-600 no-ml adslot-hidden">
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</div>
<div class="title-text"> <span>The Most Powerful Healthcare Marketing Platform</span>
</div>
<div class="content-image show-content ">
<img src="https://storage.googleapis.com/deepintent-cdn/creative_preview/Brand_Patients_Providers.jpeg" alt="brand patient providers" width="1056" height="414">
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<div class="content-with-ad mt-40">
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display-none
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</div>
<p> Grow your share of voice with DeepIntent’s Healthcare Marketplace, trading directly with publishers, buying across the open exchange, or both. We provide access to various media types and delivery formats so you can find the best fit for your message on every channel and device. Grow your share of voice with DeepIntent’s Healthcare Marketplace, trading directly with publishers, buying across the open exchange, or both. We provide access to various media types and delivery formats so you can find the best fit for your message on every channel and device. Grow your share of voice with DeepIntent’s Healthcare Marketplace, trading directly with publishers, buying across the open exchange, or both. </p>
</div>
</div>
<div class="title-text clipped"> <span>What the COVID-19 Vaccine Means for the Future of Healthcare Marketing</span>
</div>
<div class="flex flex-row mt-20">
<div class="flex-column">
<p> Plan, activate, measure and optimize your campaigns... all within a single platform. Ours is the first and only DSP that uniquely combines real-world health data, premium media partnerships, and custom integrations to reach patients and providers across any device. Plan, activate, measure and optimize your campaigns... all within a single platform. </p>
</div>
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<div class="ad-slot-content"> <!-- <span>300 x 250</span>-->
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</div>
<div class="mt-20">
<p> DeepIntent CEO Chris Paquette discusses what the COVID-19 vaccine means for healthcare marketing, how vaccine marketing can boost adherence, and why empathy is a must. In the two months since Queens ICU nurse Sandra Lindsay became the first American to receive Pfizer’s long-awaited COVID-19 vaccine, more than 12% of people in the U.S. have gotten at least their first dose. Few things make me more hopeful — both for the end of the pandemic and the future of healthcare marketing. </p>
</div>
<div id="ad_slot_650_110" class="ad-slot-650-110 adslot-hidden display-none">
<div class="ad-slot-content"> <!-- <span>650 x 110</span>-->
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<div class="title-text clipped mt-40"> <span>Looking to the Future</span>
</div>
<div class="flex flex-row">
<div id="ad_slot_480_400" class="ad-slot-480-400 mr-20 mt-40 adslot-hidden display-none">
<div class="ad-slot-content"> <!-- <span>480 x 400</span>-->
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<div style="flex: 1">
<p> I hope we never experience a pandemic like this again, but the unfortunate reality is that we may, given factors like overpopulation and climate change. However, in the event of a future pandemic, we are armed with health data down to a ZIP code level, which will help us see where outbreaks are happening in real time. That real-world evidence will enable us to shift budgets and creative messaging dynamically to preempt spikes. </p>
<p> As the healthcare marketing space evolves, I see messaging increasingly becoming more adaptive, prescriptive and most importantly, empathetic. Whether vaccine marketing targets patients by their particular opinion about a vaccine or their proximity to a hot zone, empathy is the most effective method for getting the right information out to people. </p>
</div>
</div>
<div class="flex flex-row mt-20">
<div style="flex: 1">
<p> DeepIntent is looking forward to partnering with healthcare marketers to fight misinformation and participate in this unprecedented vaccination drive. Luckily, we’re at the cusp of an evolution in healthcare where AI, machine learning and digital advertising can be used as tools to fight disease. Only the DeepIntent Healthcare Marketing platform can empower marketers with unique healthcare data to model precise patient audiences, insights to craft targeted messages across all screens, flexibility and agility in terms of how the media is placed. Together, that gives marketers the ability to measure and optimize live campaigns toward business outcomes with real-world clinical data refreshed on a weekly basis. </p>
<p> I hope we never experience a pandemic like this again, but the unfortunate reality is that we may, given factors like overpopulation and climate change. However, in the event of a future pandemic, we are armed with health data down to a ZIP code level, which will help us see where outbreaks are happening in real time. That real-world evidence will enable us to shift budgets and creative messaging dynamically to preempt spikes. </p>
<p> As the healthcare marketing space evolves, I see messaging increasingly becoming more adaptive, prescriptive and most importantly, empathetic. Whether vaccine marketing targets patients by their particular opinion about a vaccine or their proximity to a hot zone, empathy is the most effective method for getting the right information out to people. </p>
</div>
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var start_events = [window.google.ima.AdEvent.Type.STARTED];
var complete_events = [
window.google.ima.AdEvent.Type.COMPLETE,
window.google.ima.AdEvent.Type.SKIPPED,
window.google.ima.AdEvent.Type.ALL_ADS_COMPLETED,
window.google.ima.AdEvent.Type.USER_CLOSE
];
for (var index = 0; index < start_events.length; index++) {
player.ima.addEventListener(
start_events[index],
onAdStartEvent);
}
for (var index = 0; index < complete_events.length; index++) {
player.ima.addEventListener(
complete_events[index],
onAdCompleteEvent);
}
}
var options = {
id: "content_video",
adTagUrl: decodeURIComponent("$V_XML"), //set the vast XML url of the fetched creative via id
adsManagerLoadedCallback
};
player.ima(options);
}
</script> <!-- videojs implementation end -->
</body>
</html>