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<!-- TFM Sidebar Listing Ad -->
<aside class="tfm-sidebar-ad" role="complementary" aria-label="Free marketing resource">
  <a class="tfm-ad-media" href="/contact/?utm_source=sidebar&utm_medium=ad&utm_campaign=12-steps" aria-label="Get your marketing strategy consult">
    <!-- Replace the image src with your asset (ideal: 600x400 or 1200x800) -->
    <img src="https://totalframework.marketing/wp-content/uploads/2025/04/1-e1744141310373.png" alt="12 Steps to Marketing Success – Free resource" loading="lazy" width="1200" height="800">
    <span class="tfm-ad-badge">Free</span>
  </a>

  <div class="tfm-ad-body">
    <h3 class="tfm-ad-title">Get the 12-Step Marketing Checklist</h3>
    <p class="tfm-ad-sub">Turn today’s reads into an action plan.</p>

    <ul class="tfm-ad-points" aria-label="What you’ll get">
      <li>Step-by-step checklist (printable)</li>
      <li>Channel & budget planning prompts</li>
      <li>KPIs and cadence template</li>
    </ul>

    <a class="tfm-ad-cta" href="/https://totalframework.marketing/12-steps-to-marketing-success-for-any-business//?utm_source=sidebar&utm_medium=ad&utm_campaign=12-steps" aria-label="Get the checklist">Get the Checklist</a>

    <!-- Optional trust row -->
    <div class="tfm-ad-trust" aria-label="Social proof">
      <span class="tfm-stars" aria-hidden="true">★★★★★</span>
      <span class="tfm-trust-text">Trusted by growth-minded teams</span>
    </div>
  </div>
</aside>

<style>
/* ===== TFM Sidebar Ad (scoped by unique class) ===== */
.tfm-sidebar-ad{
  display:block;
  border:1px solid rgba(0,0,0,.08);
  border-radius:16px;
  overflow:hidden;
  background:#fff;
  box-shadow:0 6px 18px rgba(0,0,0,.06);
  font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica, Arial, sans-serif;
}
.tfm-ad-media{
  position:relative;
  display:block;
  line-height:0;
  text-decoration:none;
}
.tfm-ad-media img{
  width:100%;
  height:auto;
  display:block;
}
.tfm-ad-badge{
  position:absolute;
  left:12px;
  top:12px;
  background:#10b981;        /* emerald */
  color:#fff;
  font-size:.75rem;
  font-weight:700;
  letter-spacing:.02em;
  padding:.35rem .55rem;
  border-radius:999px;
}
.tfm-ad-body{
  padding:14px 16px 16px 16px;
}
.tfm-ad-title{
  margin:4px 0 4px 0;
  font-size:1.05rem;
  line-height:1.3;
}
.tfm-ad-sub{
  margin:0 0 8px 0;
  color:#4b5563;
  font-size:.9rem;
}
.tfm-ad-points{
  margin:0 0 12px 18px;
  padding:0;
  color:#374151;
  font-size:.9rem;
}
.tfm-ad-points li{
  margin:4px 0;
}
.tfm-ad-cta{
  display:inline-block;
  width:100%;
  text-align:center;
  text-decoration:none;
  background:#111827;        /* near-black for contrast */
  color:#fff;
  font-weight:700;
  border-radius:12px;
  padding:10px 14px;
  transition:transform .08s ease, box-shadow .15s ease, background .2s ease;
}
.tfm-ad-cta:hover{
  transform:translateY(-1px);
  box-shadow:0 10px 16px rgba(0,0,0,.10);
  background:#0b1220;
}
.tfm-ad-trust{
  display:flex;
  align-items:center;
  gap:8px;
  margin-top:10px;
  color:#6b7280;
  font-size:.8rem;
}
.tfm-stars{letter-spacing:2px;}
/* Dark mode adjustment (respects prefers-color-scheme) */
@media (prefers-color-scheme: dark){
  .tfm-sidebar-ad{ background:#0f172a; border-color:rgba(255,255,255,.08); box-shadow:0 6px 18px rgba(0,0,0,.25);}
  .tfm-ad-title{ color:#e5e7eb;}
  .tfm-ad-sub, .tfm-ad-points, .tfm-ad-trust{ color:#c7cbd3;}
  .tfm-ad-cta{ background:#e5e7eb; color:#0f172a;}
  .tfm-ad-cta:hover{ background:#fff; }
}
</style>
<!-- /TFM Sidebar Listing Ad -->

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